Bagpiper (whisky)

Bagpiper is a brand of Indian whisky, manufactured by United Spirits Ltd (USL), a subsidiary of the United Breweries Group, and launched in October 1976. Bagpiper is sold in a square bottle with black and gold packaging design.

Bagpiper was the seventh largest selling spirits brand by volume in 2010, according to London-based liquor research firm International Wine & Spirit Research (IWSR). The brand sold 16.92 million cases of 9 litres each that year. It was ranked ninth in the 2009. Bagpiper is exported to ten countries, countries including the Middle East.

Bagpiper was launched in 1976 by Herbertsons Limited, which had been acquired by the United

Breweries Group in 1973. Herbertsons Limited was merged with several other UB Group-owned companies to form United Spirits Limited in 2006.

In 1993, with Dharmendra as brand ambassador, the brand introduced the slogan of "Khoob Jamega Rang Jab Mil Bhaitenge Teen Yaar. Aap, Mein Aur Bagpiper"[clarification needed], and the company continues to use the slogan in its advertising. Bagpiper has had several Bollywood stars as brand ambassadors including Ashok Kumar, Jackie Shroff, Dharmendra, Sunny Deol, Shahrukh Khan and Ajay Devgn.

Bagpiper was India's largest selling whisky from 2005 until 2010, when it was overtaken by Officer's Choice, which is manufactured by Allied Blenders & Distillers (ABD)

Bagpiper Gold

Bagpiper Gold is a grain alcohol blended with Scotch and Indian malt whiskies. The blend is produced from extra neutral alcohol, distilled through five copper columns to ensure smoothness, and demineralized water generated from a battery of cation, anion and mixed-bed columns. This is then blended with Scotch and Indian malts to produce the final product.

Type	Indian whisky
Manufacturer	United Spirits Ltd (USL)
Country of origin	India
Introduced	28034
Alcohol by volume	0.428
Colour	Brown
Flavour	Light malty aroma, smooth woody character
Variants	Bagpiper
	Bagpiper Gold
Website	http://unitedspirits.in/bagpiper-whisky.aspx